Mission, vision, strategy, the designer as an entrepreneur


  • Dr.ir. L.H.M.J. Lousberg, assistant professor Design & Construction Management TU Delft
  • Ir. H.J.M. Vande Putte, assistant professor Real Estate Management TU Delft
  • Dr.ir. M. Bos-de Vos, assistant Professor Strategic Design for Ecosystem Innovation (Design, Organisation and Strategy Department) TU Delft 

Language: Dutch, English on request
Time period: One day (morning and afternoon)
Price: €200,- (excluding VAT)
Maximum number of participants: 15 
Date: 2 April 2020 or 19 November 2020

In this module you will gain knowledge about the concepts mission, vision and strategy and you will learn to apply these concepts to your own organization. Furthermore, you will learn about the implications of these concepts for marketing, acquisition, and operations and project management. 

Final attainment level

By following this module you will work on obtaining the final attainment level 1 of the professional traineeship: 'Is proficient in strategic and communication skills and capable of managing resources to acquire name recognition and convince others of one's own vision or position with a view to being awarded a commission.' 

Intended for

Architects, urban designers and landscape architects

Learning activities

A series of short interactive lectures, coupled with individual and group workshops and exercises based on the participants’ own cases from practice.  


Reflective essay, which should be handed in one week after the module.  

Course material
  • Bos-de Vos, M., Lieftink, B. M., & Lauche, K. (2019). How to claim what is mine: Negotiating professional roles in inter-organizational projects. Journal of Professions and Organization, 6(2), 128-155. 
    Free download  
  • Bos-de Vos, M., Wamelink, J. H., & Volker, L. (2016). Trade-offs in the value capture of architectural firms: the significance of professional value. Construction management and economics, 34(1), 21-34. 
    Free download  
  • Bos-de Vos, M., Volker, L., & Wamelink, H. (2019). Enhancing value capture by managing risks of value slippage in and across projects. International Journal of Project Management, 37(5), 767-783. 
    Send e-mail to m.bos-devos@tudelft.nl for free exemplar.
  • Grozdanic, L. (2016). How to Win Clients and Make Money: New Business Models for Architects. 
    Free download
  • De toekomstige rol van de architect: een wetenschappelijke ontwerpgids
    Free download 

Spring 2021

In Spring 2021, no modules for professional traineeship will be offered.