Ir. Brouwer, W.

Creativity: the ability of people to be resilient, and resourceful, basically to survive. Creativity is at the heart of design. I'm interested in creativity in political and complex systems, hence my interest for designing in governments. I believe design is a form in which creativity is channeled to concrete results.

I believe in writing in the 1st person, not 3rd person. I believe in beauty, tangibility, and creativity. I believe people are part of nature. As Rhinelander, I believe in connectivity, trust, craftsmanship, and inspiration over the Anglo-American organization terms: command, control, communication, and intelligence.

Academic Background

I've always been interested in 'how do people create?', 'how do they solve problems?', and also in the meaning of work. This is where my interest in creativity in complex organizations comes from.

As IDE-alumni I worked as an independent consultant for over a decade: designing business games, facilitating creativity workshops, and training people in using more creativity. I still do this one day a week.

As a student, I loved the course Creative Facilitation. In 2018 I got the chance to become a part-time lecturer at IDE, also lecturing CF and co-developing the Minor Connected Creativity, I'm the course coordinator of the theoretical course on creativity (CreativiTree).

I love to be part of more reflective courses about design, like the strategic value of design, understanding values and leadership & project organization. If I have a spot, I always take on graduating students.

Since 2020 I'm President of the European Association for Creativity and Innovation (EACI). I'm currently looking into researching design and creativity in governments.


  • 2007 – 2009
    MSc Strategic Product Design, Industrial Design Engineering, Delft University of Technology
  • 2006 2006
    Study abroad at École nationale supérieure des mines de Paris, Paris, France
  • 2001 2007
    BSc Industrial Design Engineering, Delft University of Technology


  • 2017 present
    Researcher on Creativity, Creativityn
  • 2011 present
    Consultant, business game designer, facilitator & trainer of creativity and innovation, Williswijs
  • 2010 2010
    Service Designer, Sunday Afternoon
  • 2009 2010
    Trainee, Nederlands Centrum Sociale Innovatie

Lectures/Coaches students on

  • Strategic Product Innovation
  • Creativity


Da's toch Logisch

S. Evers, J. Cals, H. van der Steen en W. Brouwer
ISBN: 978 90 8134 800 3

Published in 2015

Towards a science of ideas

Chapter 6: A short history of deliberate creativity
H. van der Meer en W. Brouwer
ISBN: 978 1 64889 425 1

Published in 2022

Willemijn Brouwer

Present on: Flexible - 3 days a week

'You can never use up creativity. The more you use, the more you have' - Maya Angelou

'You can never use up creativity. The more you use, the more you have' - Maya Angelou