MSc. Hoftijzer, J.W.

Jan Willem Hoftijzer is lecturer at the Faculty of Industrial Design Engineering. He is coordinator of design drawing education at the faculty.


  • Industrial Design Engineering, TU Delft 


  • Multipurpose VoF graphic design
  • GE Plastics graduation project
  • First Design/ First/ People Creating Value, Design Agency: concept and product design
  • Indes bv, Design Agency: concept and product design
  • Goliath Games: product design and development
  • University of Twente: assistant professor: design drawing courses, design management coordinator, design projects, graduation students, PhD research ‘User Led Design: design for DIY’

Specialisation / field of research

Do-It-Yourself design, co-creation, (tool)kits, design for DIY, customization, User led  design, concept design, Design of consumer products, Ideation, Visualization, design practice, board game design, design management, design drawing/sketching, international cooperation.

Lectures and/or coaches students on

  • Lecturing
    Design drawing PO1, PO2, PO3, PO4 (B), Design visualization (B), Automotive Skills (minor B), Design drawing for exchange students (B/M), Product Communication & Presentation (M), Computer Sketching (M), Automotive Sketching (M)
  • Coordinator 
    IO1011 design drawing (dd), io1051 dd, io2010 dd, io2051 dd, io3900 dd, io3030, HMio3030, io1016zi, io3650, io4170 dd (PCP), id5221, id5272, id5252, id5462, id5247  
  • Have lectured: Design coach PO1, PO2, PO3 
  • Chair Graduation projects: DIY product design/ Design for DIY
  • See:


Hoftijzer, J.W. (2015). ‘Implementing ‘Design for Do-it-Yourself’ in design education’. Proceedings of the MCPC (Mass Customization, Personalization and Co-creation) conference 2015, Montreal (Canada), October 22-24, 2015

Hoftijzer, J.W. (2012). ‘Sustainability by Do-It-Yourself product design; User design opposing mass consumption’. Proceedings of the DRS (Design Research Society) conference 2012, Bangkok (Thailand), July 1-5, 2012

Hoftijzer, J.W. (2011). ‘Design Management: Guiding the Design Process’. Proceedings of the Tsinghua (University, Beijing)-DMI (Design Management Institute) International Design Management Symposium, Hong Kong (China), December 3-5, 2011

Hoftijzer, J.W.  (2011). Design for DIY: Beyond the fixed Solution Space’.  Proceedings of the ‘MCPC Conference (Mass Customization and Personalisation & Co-creation Conference): Bridging Mass Customization & Open Innovation’, San Francisco, November 16-19, 2011

Hoftijzer, J.W. (2011). ‘Doe-Het-Zelf Product Design’. Keynote speech at the ‘Design for Every (one)’ symposium on inclusive design, Howest Hogeschool West Vlaanderen, Kortrijk (Belgium), June 14, 2011

Hoftijzer, J.W. (2010) ‘Industrial Design and the Third Wave’. Lecture at the Beijing Jiao tong University, ‘The Series of Lectures Architecture and Art Design Department’, Beijing, China (PRC), September 16, 2010

Eger, A.O. & Hoftijzer, J.W. (2010). Uitwisseling China. Product Magazine. Rotterdam, Media Business Press, pp. 8-11.

Hoftijzer, J.W. (2009). The collaborative Design Lab: The future designer. Proceedings of the 5th World Mass Customization and Personalization Conference: Mass Matching – Customization, Configuration & Creativity. Helsinki, Finland, RWTA Aachen, MIT, a.o.

Hoftijzer, J.W. (2009). ´DIY and Co-creation: Representatives of a Democratizing Tendency.´ Design Principles and Practices, an International Journal. Vol. 3(6), pp. 69-81. Common Ground Publishing Pty. Ltd.; Australia;

Hoftijzer, J.W. (2009). The Implications of Do-It-Yourself. International Conference on Integration of Design, Engineering and Management for innovation. Porto, Portugal, FEUP Faculty of Engineering of the University of Porto.


Dissertation working title: 'Design for Do-It-Yourself / DIY product design' 

My research addresses the topic of ‘Design for DIY’; the ‘new Do-It-Yourself’ . Compared to the customary definition of design, in which the professional designer and client company decide what to bring to the market, Do-It-Yourself (DIY) product design promises the opposite. Technology advancements, combined with people’s natural tendency to employ and express his/her creativity, to participate, have created a basis that stimulates today’s DIY product design. DIY product design is more feasible than ever, given the availability of modelling software, and new ‘scale-free’ production tools and platforms helping to 3d-print or laser-cut one-off objects (Anderson 2011). Many of today's developments and research sources from various fields confirm the evidently positive consequences DIY product design could have. Two questions are of major importance to the field of industrial design: (1) how - as a designer or as design educational institute - to anticipate these ‘democratizing’ (technological and social) changes, and (2) how to facilitate people in designing and making their own product (to DIY). For more information, please contact me.