Prof. dr. Hultink, H.J.

Professor of New Product Marketing
Department Product Innovation Management, section Marketing Consumer Research

He was one of the co-founders and the first director of the Master in Strategic Product Design. 

Academic Background

Erik Jan supervises many PhD and Master students on new product marketing, branding, and circular business model innovation. He was one of the co-founders and the first director of the Master in Strategic Product Design.

Education

  • 1997
    Ph.D. dissertation, Delft University of Technology, Delft, The Netherlands. Title: Launch strategies and new product performance (cum laude) 
  • 1993
    MBA course on high tech marketing, University of Chicago, Graduate School of Business, Chicago, Illinois, USA 
  • 1991
    Economics at the University of Amsterdam, Amsterdam, The Netherlands. Propaedeutic exam 1988 (Cum Laude), Specializations: external organization and marketing and market research. M.Sc.  
  • 1987
    Freshman year in Business Administration, Columbia College, Columbia, Missouri, USA (Dean’s List)
  • 1986
    Grammar School, Science Degree, Thorbecke Scholengemeenschap, Zwolle

Experience

  • October 2002 - present
    Professor of New Product Marketing, Faculty of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands.
  • May 1997 - September 2002
    Associate Professor of Marketing, Faculty of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands.
  • May 1993 - April 1997
    Assistant Professor of Marketing, Faculty of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands.
  • January 1992 - April 1993
    Research Fellow, Marketing Section, Faculty of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands.

Participation in a number of postgraduate courses on a regular basis. TIAS / ING, TIAS / Marketing College, Academie voor Management (RUG), Nyenrode, Avondcollege’s Marketing, EURIB Brand/Product Management, Syntens, CIHEAM Zaragoza, ALBA.
On a regular basis I advise companies on market acceptance, success and failure factors, and launch strategies for new products (e.g., KPN Telecom, CSM, Well Design, HAK, Sara Lee, Syntens).

Specialisation / field of research

  • Launch strategies and new product performance (with Katrin Talke)
  • Time to market strategies for new industrial products (with Prof. Dr. A. Griffin, USA  and Dr. F. Langerak, EUR)
  • IT usage and new product effectiveness (with Gloria Barczak/Fareena Sultan, Northeastern University, Boston, USA)
  • Organizing for new product development: The moderating role of top management supervision (with Nukhet Harmancioglu, Bilkent University, Turkey)

Lectures and/or coaches students on:

  • Marketing and launch planning / New product commercialization
  • MarkStrat simulation
  • Marketing strategy
  • New products management
  • New product economics / Forecasting
  • Supervision of graduation projects of students in industrial design engineering
  • Guest lectures (Austria, Colombia, Greece, Hong Kong, New Zealand, Spain)

Secondary employment

Beschrijving: Examencollege, NIMA-C examen.
Instanties: NIMA.
Belang TUD Delft. Zichtbaarheid!
Aantasting TUD: geen
Aantal uren: 2 uren


Productontwikkeling en Marketing

E.J. Hultink, J.P.L. Schoormans
ISBN: 978 90 4300 867 9

Published in 2006