Dr. ir. Kuijk, J.I. van

Jasper van Kuijk is Assistant Professor at the Faculty of Industrial Design Engineering.

Jasper van Kuijk studies how companies deal with user-centered design and innovation in practice. A second area in which he is active is public understanding of design and innovation.


Jasper was the founder and leader of the Expertise Centre for E-ticketing in Public Transport (X-CEPT) in which graduation students and researchers study and explore solutions to improve the user experience of public transit ticketing. The lab collaborates intensely with governments and companies, and has become an important voice in the sector.

In X-CEPT Jasper pioneered the Delft Design Labs format, currently applied more broadly at IDE, in which graduation students, researchers and external organizations collaborate to explore solutions to (societal) issues.

Van Kuijk holds a PhD in industrial design engineering on how companies deal with usability in the development of electronic consumer products. He conducted his PhD research as part of the Design for Usability project, for which he co-authored the project proposal. In 2009 he spent time as a pre-doctoral research fellow with Donald Norman at Northwestern University’s Segal Design Institute and MMM-program.


In our Design for Interaction (DfI) Master’s programme, Jasper supervises graduation students, gives lectures, and coaches students in the UXAD-course on user testing and interaction design (ID4256). Previously he was coordinator of this course. In 2017 students of the DfI program named him most inspiring teacher of the Master’s programme.


Jasper believes that user-centered innovation benefits from an understanding and appreciation of design beyond just designers. Therefore, he regularly gives presentations at companies, universities and governments, and writes a weekly column for the Dutch national newspaper 'De Volkskrant’ in which he dissects design flaws in contemporary design. During his PhD project he started a weblog (‘the product usability weblog’) about his research topic, which proved valuable as a platform for dialogue with design practitioners. He also developed a card set to communicate the insights from his PhD thesis to design practitioners.

Working experience

  • 2012 – present     
    Assistant Professor at Industrial Design Engineering (TU Delft) on user-centered innovation and public understanding of design.
  • 2011
    Postdoctoral researcher at Industrial Design Engineering (TU Delft). Continuing research on usability in practice within the Design for Usability research project, as initiated during PhD research.
  • 2009
    Visiting pre-doctoral research fellow at Northwestern University's Segal Design Institute. Two month exchange as part of PhD project.
  • 2003 – 2004         
    Junior consultant, PARK advanced design management. 


  • 2005 – 2010
    PhD in Industrial Design Engineering, TU Delft. Researching, through a series of case studies, how product development groups of electronic consumer products (e.g., MP3-players, mobile phones) deal with usability in product development practice, and how this can be improved.

  • 1994 – 2002
    MSc in Industrial Design Engineering, TU Delft. Specialized in human-product interaction and user-centered product innovation. Graduated at Philips Research in the ‘Ambient Intelligent Lighting’ project, interned at the user interface department of Ericsson Mobile Communications (Lund, SE).  

Secondary employment

  • Writer and columnist
  • Professional comedian


Click here for a publications overview.