Prof. ir. Nas, D.N.

Professor of Strategic design for technology-based innovation
Department Product Innovation Management, section Managment and Organisation

Academic Background

After graduation at Delft University of Technology, faculty of Industrial Design Engineering, Deborah kick-started her career at Philips and later made the switch to KPN in the role of product manager, new business creation manager and consultant in Europe, Asia and Africa. In 2002 she co-founded Sunidee, and has been working on strategic innovation projects ever since. She especially enjoys working on projects that strive to make technology-driven companies more customer-centric.

Sunidee is a strategic innovation agency, specialized in the fuzzy front end of innovation, which has a perfect match with the Strategic Product Design Master curriculum. Sunidee works with leading brands in B2C and B2B markets worldwide to increase innovation success rates and make organizations more customer- centric.

As one of the founders of Sunidee, Deborah has had the opportunity to learn, compare, and share innovation practices between industries. Furthermore, this has enabled her – and the rest of the Sunidee team - to develop many unique innovation tools, which help companies to innovate rapidly and effectively.


  • 1990–1996
    MSc Industrial Design Engineering, Delft University of Technology


  • 2002–present
    Founder and managing director of Sunidee, a strategic innovation agency
  • 2014–present
    Board member Cre8, a social venture in 3D printing
  • 1997–2002
    Multiple positions at KPN: international consultant, business development manager, product manager
  • 1996–1997
    New product developer, Philips Research


  • Strategic product design in a world of new technologies