Ir. Beets, M.F.

Margreet Beets is Lecturer at the Faculty of Industrial Design Engineering.

Academic Background

After my graduation in 1993 at TU Delft, I started Atelier Beets and worked as a designer in the field of products for children. My focus changed towards analysing business and Innovation Strategy. I like to facilitate sessions with companies in order to let them create a strategy themselves. I took several courses at COCD, Belgium (Master creative facilitation) to specialise myself in creative technics, and trend watching at The Trend Academy, Amsterdam, which I use in those sessions. As owner of Between the Difference I create together with the client a mission, vision and a strategic direction to develop new business or services using business model. I worked for companies in the building sector like Dejo, TNO-bouw and CRH, Brookhuys.

Besides I am autodidact in Arts and exposed with paintings at the Art Expo -Rotterdam and -Antwerpen.

In 1999 I was asked to coach students at TU Delft and this turned out in coaching part-time in a lot of different design courses in the Bachelor and Master, with different topics and companies. I dived deeper into the experience of interaction and the aesthetic aspects. With my background in Strategic Design, Interaction Design and Arts, I enjoy coaching students in the multidisciplinary process of design.


  • 1993
    Master of Science Industrial Design Engineering, TU Delft


  • 1999 - 2016
    Parttime External Lecturer, TU delft , faculty  Industrial Design Engineering, TU Delft.
  • 1999 - 2016
    Facilitator Consultant, Self-employee, Between the Difference. Working in the field of product and service strategy. Facilitator of sessions in order to build up a mission, vision and a strategic direction to develop new business or services using business models and creative tools/technics.
  • 2012 - 2015
    Guest Tutor, creativity in research, AOG school of management, Groningen.
  • 2007 - 2008
    Core staff member, developing PO3, Bachelor design course, TU Delft .
  • 1995 - 2009
    Self-employed Arts, Atelier Beets, courses painting Aquarelle and Acryl.
  • 1993 - 1999
    Self-employed as Designer, Atelier Beets, Delft.

Specialisation/field of research

  • Strategy in innovation
  • Creativity
  • Trends

Coaches students on

  • PO1
  • PO2
  • PO3
  • Video for designers
  • Business Culture and Technique
  • Interaction and Electronics
  • BEP (Final Bachelor Project)
  • Exploring Interaction
  • Graduation Projects

Secondary employment