MPhil. Cankurtaran, P.

Pinar Cankurtaran is Assistant professor at the Faculty of Industrial Design Engineering.

Academic Background

Pinar Cankurtaran received the BSc degree in Business Administration from Bilkent University in Turkey, and the MSc degrees in International Development and Management Research from the University of Bath and the University of Oxford, respectively, in the United Kingdom. She received the MPhil in Business Research from the Rotterdam School of Management (RSM) at Erasmus University in The Netherlands, and is currently working towards her PhD degree. Her research interests include new product development (NPD) speed, organizational learning, and strategic new product development.


  • 2008 – present
    PhD Marketing Management, Rotterdam School of Management
  • 2007-2008
    MPhil Business Research, Rotterdam School of Management
  • 2004-2005
    MPhil Management Research, University of Oxford
  • 2002-2003
    MSc International Development, University of Bath 


  • 2012 – present
    Assistant professor, Department of Industrial Design, Delft University of Technology

Specialisation / field of research

  • NPD strategy
  • marketing strategy
  • NPD learning
  • NPD speed

NPD speed Lectures/Coaches students on:

  • Strategic Product Innovation – lectures and coaching
  • SPD Research Project – lectures and coaching
  • Masters Graduation Project - coaching