Dr. Cankurtaran, P.

Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering. Her current research focuses on brand authenticity, brand discourses and craft innovation. Her work has been published in the Journal of Product Innovation Management, Industrial Marketing Management, Journal of Macromarketing and Research in the Sociology of Organisations. She has contributed cases to the book Brand Management: Co-creating Meaningful Brands (2nd Edition) and a chapter to the Routledge Companion to Corporate Branding.

Academic Background

Pinar Cankurtaran received the BSc degree in Business Administration from Bilkent University in Turkey, and the MSc degrees in International Development and Management Research from the University of Bath and the University of Oxford, respectively, in the United Kingdom. She received the MPhil in Business Research and the PhD in Marketing Management from the Rotterdam School of Management (RSM) at Erasmus University in The Netherlands.


  • 2008 – 2014
    PhD Marketing Management, Rotterdam School of Management
  • 2007 – 2008
    MPhil Business Research, Rotterdam School of Management 
  • 2004 – 2005
    MPhil Management Research, University of Oxford
  • 2002 – 2003
    MSc International Development, University of Bath 


  • 2012 – present
    Assistant professor, Department of Industrial Design, Delft University of Technology

Specialisation / field of research

  • Brands and branding
  • Authenticity
  • Marketing strategy

Lectures/Coaches students on:

  • Strategic Brand Management
  • SPD Research Project (lecture)
  • Brand and Product Commercialisation (lecture)
  • Master Graduation Project