Dr. ir. Simonse, L.W.L.

Lianne Simonse is assistant professor Innovation Strategy.  Her  research interest concern the interplay of strategy and design with a particular focus on: (1) Designing foresights and future making practices and how communities and organizations creatively respond to complex challenges of society; (2) Design for AI in Health and how to model socio-technical processes and organisations.

Academic Background

Lianne holds a MSc. and PhD. in innovation strategy and organization. Dr. Simonse has presented papers (including award winning papers) at conferences of the Strategic Management Society (SMS), European Group of Organisation Studies (EGOS), Product Development and Management Association (PDMA), Academy of Management (AoM), the Design Management Institute (DMI) andServDes. . Her work is published in journals such as Journal of Product Innovation Management, Journal of Medical Internet Research, BMJ Open, Design for Health, International Journal of Integrated Care, Design Issues, and International Journal of Technology Intelligence and Planning. Based on this comprehensive work and her industry experiences, she wrote the guidebook on Design roadmapping.


  • Industrial Engineering - Research Doctorate, PhD degree on the subject of Socio-Technical Design of the Product Creation organisation
    Eindhoven University of Technology, NL
  • Technology and Society - Master of Science degree on the subject of Socio-Technical Design of the Information architecture
    Eindhoven University of Technology, NL
  • Propaedeutic certificate Technical Physics
    Delft University of Technology, NL


Lianne Simonse teaches Design Roadmapping at the master program on Strategic Product Design. Before joining the TU Delft full-time, she has combined her academic positions with professional experience in industry. Lianne has led several innovation strategy and roadmapping projects and worked with different Health organisations. She has hold management positions of program manager at various organisations, including corporate divisions and non-profit organisations.

Academic Experience

  • Assistant professor, Industrial Design Engineering, Product Innovation Management, Management & Organisation section, Delft University of Technology, NL.
  • Assistant professor, Innovation Management, Innovation, Communication & Consumer Research section, Wageningen University and Research Center, NL
  • Doctorate research fellow (PhD-candidate), Industrial Engineering, Technology, Labor & Organization section, Eindhoven University of Technology, NL

Industrial Experience

  • Senior consultant Innovation Management - PHILIPS Industry Consulting
  • Senior consultant Strategic Business Development - M&I/PARTNERS bv
  • Teamnetwerk – Director – Innovation consultancy
  • Innovation Process Manager - STORK PMT
  • Organisation Design consultant - ST-Groep

Specialisation / field of research

Designing foresights

  • Future Visioning
  • Design roadmapping
  • Creative trend research

Design for AI in Health

  • Person-centered AI modelling
  • Patient journey mapping
  • eHealth Service design - pathway model

Organization design

  • Business model design
  • Socio-technical system design,
  • Strategic service design

Mixed methods research

  • Qualitative research methods and techniques
  • Data base methods and techniques
  • Sequence analysis

Lectures and/or coaches students on:

SPD master courses:

  • Design Roadmapping
  • Strategic Product Design Research

IPD master course:

  • Managing Product Innovation

IDE bachelor course:

  • Business Culture & Technology

Furthermore, she supervises graduate students and advise them during with their MSc project (about 10 per year).


Design Roadmapping

Lianne Simonse
ISBN: 978 90 6369 459 3

Published in 2018