G. (Giulia) Granato

G. (Giulia) Granato

Profiel

Giulia Granato is an assistant professor in design for sustainable behavioral change at the Faculty of Industrial Design Engineering. Her research interests lie at the interface between design, consumer psychology and sustainable marketing. Giulia's research investigates how design interventions can be used to disrupt company and consumer routines to open a window of opportunity for behavioral change, towards a more sustainable direction. Giulia looks at design as a powerful mean to achieve this objective and mobilize the sustainability transition, both at organizational and consumer behavior level. 

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