Dr. Magnier, L.B.M.

Assistant Professor of Consumer Research
Product Innovation Management

Dr Lise Magnier is Assistant Professor of Consumer Research at TU Delft, Faculty of Design Engineering (Product Innovation Management). Lise’s research interests lie in the fields of consumer behaviour, sustainability and packaging. She defended her PhD thesis entitled «The influence of ecological design on consumers’ attitudinal and behavioral responses: The case of FMCG packaging » at the University of Lille (France) in 2014. In her work, she used qualitative and experimental methods to study consumers’ reactions to eco-designed packaging. At TU Delft, Lise investigates means for improving consumers’ acceptance and adoption of sustainable products.

Education

  • 2014
    PhD in Marketing (Consumer Behaviour), University of Lille

Experience

  • 2015 – Present
    Assistant Professor of Consumer Research
  • 2014 – 2015
    Post-doc researcher and Lecturer - University of Lille 
  • 2010 - 2014
     PhD Researcher and Lecturer – University of Lille 

Specialisation / field of research

  • Consumer behaviour
  • Marketing
  • Sustainability
  • Packaging

Lectures and/or coaches students on:

  • Strategic Product Innovation
  • Customer Research in NPD
  • Consumer Behaviour
  • SPD Research Projects
  • Research elective
  • Graduation Projects
  • Bsc Final Project

Books


FACT: A guide to effective academic communication

Stella Boess, Lise Magnier
Available in pdf

Published in 2018


Lise Magnier

"Follow your heart but take your brain with you."

Publications

Click here for an overview of my publications