Product Innovation Management
The Product Innovation Management (PIM) department provides education and carries out research in the field of the business aspects of new product and service development. The most important subjects are marketing and consumer research, management and organisation, and design methodology. What makes this department special is that the above subjects are studied within the applied context of product and service development.
The department is divided into three sections:
Design MethodologyThe Design Methodology section provides education and carries out research in the field of the structure of design processes and design methods. The research focuses on the behaviour of designers as problem solvers and on the development of design knowledge and design experience in education and in practice.
Management and OrganisationThe areas of attention of the Management and Organisation section are management and organisation of product and service innovation processes, the behaviour of multidisciplinary product development teams and promoting creativity, design thinking and entrepreneurship. The research in this section focuses on developing theories, conceptual models, methods and techniques, procedures and organisation models to improve the quality of integrated product and service development.
MarketingThe Marketing section works with theories, models and procedures from marketing and consumer research that can contribute to successful product development. Creating product advantages and gaining market acceptance is the field of marketing research. Consumer research focuses on the way in which consumers relate to new (sustainable) products and the research methods used to predict this relationship during product development
- Ms. D.M. van der Kruk (Daniëlle), Deputy Head of Department
- Ms. H. Sosef – De Haan (Hanneke)
- Ms. L. Tjin Asjoe – Koolhoven (Leandra)