Product Innovation Management

The Product Innovation Management (PIM) department provides education and carries out research in the field of the business aspects of new product and service development. The most important subjects are marketing and consumer research, management and organisation, and design methodology. What makes this department special is that the above subjects are studied within the applied context of product and service development.

Secretariat PIM

The department is divided into three sections:

Secretariat employees

  • Ms. D.M. van der Kruk (Daniëlle), Deputy Head of Department
  • Ms. H. Sosef – De Haan (Hanneke)
  • Ms. L. Tjin Asjoe – Koolhoven (Leandra)