Shadi Parsa

"During quarantine I learned to appreciate all the small things I tend to take for granted."

Before the Coronavirus crisis,...

...I used to spend a lot of time at X. As the Supervisor of the Concept Store I worked for four days a week at the store and in the afternoons I used to join ballroom dance classes and practices. Last quarter I also started the Fashion Design course and attended a few ticket hours but unfortunately they were cancelled due to the lockdown.⁠

Since the closure of X,...

...me and my colleagues have been working on online content in order to connect and reach out to our visitors. Since the Store is famous for good coffee, we started by making tutorials about coffee trends and creative ways to make latte art in order to bring more joy to the daily cup of coffee they make at home. We are also working on some new projects such as Concept Store “First Stories” on the subject of entrepreneurship and “Tea Talk” episodes that explore the tea cultures around the world.⁠

So far,...

...life at home has been beautiful and at the same time challenging. In the middle of uncertainty it is hard to make sense of what is going on and how the future will be. For me, maybe the biggest challenge is to find the balance between working at home and my kids. ⁠

But on the more positive side,...

...it gave me the opportunity to spend more quality time with my family. I also signed up for two online X classes, learning to play guitar and gardening, things that I always wanted to learn but didn't have time for.⁠

What I miss the most...

...are chit chats with my colleagues and friends over a cup of coffee and the energy that people bring when we are together. During quarantine I learned to appreciate all the small things I tend to take for granted. I realized that even the mundane moments, of once my daily routines, feel like a luxury now. I look forward to going back to work and seeing my colleagues when X is open again. During this period we have been working on new plans for improvements of the Concept Store and I can't wait to get started.

Since the Store is famous for good coffee, we started by making tutorials about coffee trends and creative ways to make latte art in order to bring more joy to the daily cup of coffee they make at home.

Shadi Parsa

Supervisor of the Concept Store