Ir. Beets, M.F.
After my graduation in 1993 at TU Delft, I started Atelier Beets and worked as a designer in the field of products for children. My focus changed towards analysing business and Innovation Strategy. I like to facilitate sessions with companies in order to let them create a strategy themselves. I took several courses at COCD, Belgium (Master creative facilitation) to specialise myself in creative technics, and trend watching at The Trend Academy, Amsterdam, which I use in those sessions. As owner of Between the Difference I create together with the client a mission, vision and a strategic direction to develop new business or services using business model. I worked for companies in the building sector like Dejo, TNO-bouw and CRH, Brookhuys.
Besides I am autodidact in Arts and exposed with paintings at the Art Expo -Rotterdam and -Antwerpen.
In 1999 I was asked to coach students at TU Delft and this turned out in coaching part-time in a lot of different design courses in the Bachelor and Master, with different topics and companies. I dived deeper into the experience of interaction and the aesthetic aspects. With my background in Strategic Design, Interaction Design and Arts, I enjoy coaching students in the multidisciplinary process of design.
Master of Science Industrial Design Engineering, TU Delft
- 1999 - 2016
Parttime External Lecturer, TU delft , faculty Industrial Design Engineering, TU Delft.
- 1999 - 2016
Facilitator Consultant, Self-employee, Between the Difference. Working in the field of product and service strategy. Facilitator of sessions in order to build up a mission, vision and a strategic direction to develop new business or services using business models and creative tools/technics.
- 2012 - 2015
Guest Tutor, creativity in research, AOG school of management, Groningen.
- 2007 - 2008
Core staff member, developing PO3, Bachelor design course, TU Delft .
- 1995 - 2009
Self-employed Arts, Atelier Beets, courses painting Aquarelle and Acryl.
- 1993 - 1999
Self-employed as Designer, Atelier Beets, Delft.
Specialisation/field of research
- Strategy in innovation
Coaches students on
- Video for designers
- Business Culture and Technique
- Interaction and Electronics
- BEP (Final Bachelor Project)
- Exploring Interaction
- Graduation Projects