Dr. ir. Boeijen, A.G.C. van

Annemiek van Boeijen is assistant professor of Culture- Sensitive Design at the Faculty of Industrial Design Engineering. Annemiek’s research and teaching focuses on the role of culture in design processes. The aim is to develop, models, design methods, and tools for culture-sensitive design. It is a perspective that highlights the influence of culture regarding designers’ background, the process of designing, and the generated designs.

Academic Background

Spring 2020
The revised version of the Delft Design Guide will be launched, as well as her book Culture-sensitive design – a guide to culture in design.

Co-promotor of Chen Hao who defended her thesis: Cultura - Achieving intercultural empathy through contextual user research in design.

Annemiek is co-researcher for the Healthy Storytelling project (coordinated by Valentijn Visch).

She runs the double blended online course for master design students and design practitioners in Cultural Sensitive Design (CSD).

Annemiek defended her PhD thesis ‘Crossing Cultural Chasms: Towards a culture-conscious approach to design.

The launch of the Delft Design Guide (initiator and co-editor) and she moderated the related MOOC: Product Design - The Delft Design Approach.

2000 - now
Annemiek works in different roles for IDE: initiator and organiser Productmagic 2002: the magic of everyday things, member of bachelor revision tem (2006), coordinator and developer, lecturer and coach for various course (a.o. Design, Culture & Society, Design & Cultural Impact), Confidential Advisor.

Annemiek worked for TU Delft on in international design projects relating specifically to the development and production of hand-operated tricycles (in India, Sri Lanka, Thailand, and Vietnam), and on the setting up and implementation of a global eco-design program.


  • 2015
    Doctorate degree (Dr.); February Friday 13th, I defended the thesis ‘Crossing Cultural Chasms – towards a culture-conscious approach to design’ at the Delft University of Technology.
  • 1990
    Master’s degree (MSc.) Industrial Design Engineering at the Delft University of Technology.


  • 2000 - present
    For the faculty of Industrial Design Engineering, section Design Aesthetics: researcher, teacher and coordinator.
  • 1997 - 1999
    For Syntens, the innovation network for SME’s: consultant product innovation. For CICAT: researcher for curriculum development at the university in Dar es Salaam, Tanzania.
  • 1995 - 1997
    For the faculty Industrial Design Engineering, section ‘Milieugerichte produktontwikkeling’ (Design for Sustainability): teacher in Ecodesign workshops in developing countries. For CICAT: coordinator international internships.
  • 1992 - 1994
    For CICAT and the faculty of Industrial Design Engineering in Delft: project leader, designer and teacher for the Development of Tricycle Project; an international development project in cooperation with organizations in India, Sri Lanka, Thailand and Vietnam.
  • 1990 - 1992
    For the faculty of Aerospace and Engineering in Delft: researcher and designer in the field of advanced composites.

Specialisation / field of research

  • Culture in design; understanding the concept of culture and how to cope with it in design processes
  • Inter- and multi-national projects, and in particular BoP projects; designing for the largest population in the world that earns least
  • Design methods; contextmapping techniques and other methods and techniques that support designers to do contextual user research and to create concepts

Lectures and/or coaches students on:

  • Design, Culture, and Society (master course)
  • Culture Sensitive Design (master elective course, double blended)
  • Design and Cultural Impact (bachelor elective course)
  • Joint Master Project (master elective course)
  • Graduation projects (final master project)
  • Manage your Master (introduction to masters)
  • Design Theory & Methodology (master course) 

Delft Design Guide

Annemiek van Boeijen, Jaap Daalhuizen, Jelle Zijlstra, Roos van der Schoor
ISBN: 978 90 6369 327 5

Published in 2013