MSc. Coelen, J.

Jeroen Coelen is PhD Candidate & Lecturer at the Faculty of Industrial Design Engineering with a main focus on the design of business models of new ventures.

Academic Background

Many people have startup ideas, often fitting in one sentences. "AirBnB for X", or something similar. Not everyone manages to turn that sentence into a company? My researches focuses on this:
How do people get from a startup idea to a working business model?

I research how founders design and build companies. I use my course Build Your Startup as a lab, as well as alumni founders of this course.

Are you a student and keen on trying out your startup? Or are you a student that wants to leverage entrepreneurial methods in a different project? Awesome! Send me an email, always happy to discuss ideas!

Education

• 2013 – 2016
  MSc. Strategic Product Design, Delft University of Technology
• 2009 – 2012
  BSc. Industrial Design, Eindhoven University of Technology

Experience

• 2020 – Now
  PhD candidate
  Entrepreneurship and design in startups
• 2018 – 2020
  Head of research, Bit
  Strategic design with emerging technologies
• 2017 – Now
  Lecturer, Delft University of Technology
  On entrepreneurship & lean innovation
• 2016 – 2019
  Innovation Manager, Werkspot
  Coming up with and validating new strategic concepts
• 2013 – 2015
  Co-Founder, Just in Case
  Digital legacy app

Lectures/Coaches students on

• Entrepreneurship
• Job to be Done
• Lean experimentation
• Business modeling