Jeroen Coelen is PhD Candidate & Lecturer at the Faculty of Industrial Design Engineering.

My name is Jeroen and I concern myself with the following question:
What is crucial to the success of innovation, startups specifically? Which elements should an entrepreneur develop as soon as possible in the startup journey? This question I seek out to answer in my PhD research. I apply the knowledge that I’ve gathered in my Build Your Startup course. This can be considered a pre-incubator, where startup ideas are tested and launched.

• 2013 – 2016
  MSc. Strategic Product Design, Delft University of Technology
• 2009 – 2012
  BSc. Industrial Design, Eindhoven University of Technology

• 2020 – Now
  PhD candidate
  Entrepreneurship and design in startups
• 2018 – Now
  Head of research, Bit
  Strategic design with emerging technologies
• 2017 – Now
  Lecturer, Delft University of Technology
  On entrepreneurship & lean innovation
• 2016 – 2019
  Innovation Manager, Werkspot
  Coming up with and validating new strategic concepts
• 2013 – 2015
  Co-Founder, Just in Case
  Digital legacy app

• Entrepreneurship
• Job to be Done
• Lean experimentation
• Business modeling

Head of research - Bit (a Research & Prototyping studio based in Amsterdam)