MSc. Coelen, J.

Jeroen Coelen is PhD Candidate & Lecturer at the Faculty of Industrial Design Engineering.

Academic Background

My name is Jeroen and I concern myself with the following question:
What is crucial to the success of innovation, startups specifically? Which elements should an entrepreneur develop as soon as possible in the startup journey? This question I seek out to answer in my PhD research. I apply the knowledge that I’ve gathered in my Build Your Startup course. This can be considered a pre-incubator, where startup ideas are tested and launched.


  • 2013 – 2016
    MSc. Strategic Product Design, Delft University of Technology
  • 2009  2012
    BSc. Industrial Design, Eindhoven University of Technology


  • 2020 – Now
    PhD candidate
    Entrepreneurship and design in startups
  • 2018 – Now
    Head of research, Bit
    Strategic design with emerging technologies
  • 2017 – Now
    Lecturer, Delft University of Technology
    On entrepreneurship & lean innovation
  • 2016 – 2019
    Innovation Manager, Werkspot
    Coming up with and validating new strategic concepts
  • 2013 – 2015
    Co-Founder, Just in Case
    Digital legacy app

Lectures/Coaches students on

  • Entrepreneurship
  • Job to be Done
  • Lean experimentation
  • Business modeling

Secondary employment

Head of research - Bit (a Research & Prototyping studio based in Amsterdam)

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