MSc. Coelen, J.

Jeroen Coelen is PhD Candidate & Lecturer at the Faculty of Industrial Design Engineering with a main focus on the design of business models of new ventures.

Academic Background

Many people have startup ideas, often fitting in one sentences. "AirBnB for X", or something similar. Not everyone manages to turn that sentence into a company? My researches focuses on this:
How do people get from a startup idea to a working business model?

I research how founders design and build companies. I use my course Build Your Startup as a lab, as well as alumni founders of this course.

Are you a student and keen on trying out your startup? Or are you a student that wants to leverage entrepreneurial methods in a different project? Awesome! Send me an email, always happy to discuss ideas!


  • 2013 – 2016
    MSc. Strategic Product Design, Delft University of Technology
  • 2009  2012
    BSc. Industrial Design, Eindhoven University of Technology


  • 2020 – Now
    PhD candidate
    Entrepreneurship and design in startups
  • 2018 – 2020
    Head of research, Bit
    Strategic design with emerging technologies
  • 2017 – Now
    Lecturer, Delft University of Technology
    On entrepreneurship & lean innovation
  • 2016 – 2019
    Innovation Manager, Werkspot
    Coming up with and validating new strategic concepts
  • 2013 – 2015
    Co-Founder, Just in Case
    Digital legacy app

Lectures/Coaches students on

  • Entrepreneurship
  • Job to be Done
  • Lean experimentation
  • Business modeling

Involved in the research project(s):