MSc. Peng, Z.

Zhuochao Peng is a PhD candidate at the Faculty of Industrial Design Engineering. His topics of interest include design for human experience and subjective well-being. His doctoral research focuses on integrating mood into the user experience (UX) discipline.

Academic Background

Zhuochao holds a master’s degree in Industrial Design Engineering from Hunan University, China. During his master's studies (2018 – 2021), Zhuochao sharpened his practical skills in industrial product design and development, engaged in human-computer interaction studies, and found his passion for experience-driven design research.
In September 2021, Zhuochao joined the Delft Institution of Positive Design (DIOPD) as a PhD researcher under the supervision of Prof. Dr. Pieter Desmet and Dr. Haian Xue. In his PhD project ‘Mood in UX Design,’ Zhuochao investigates the distinctive place of user mood (differing from that of user emotion) in the domain of UX design. He intends to develop tools that support UX professionals in understanding the phenomenon of user mood, recognizing users’ diverse and nuanced mood experiences, and considering users’ moods in a UX design process. The outputs of Zhuochao’s PhD project are expected to (1) contribute to a well-defined research area of mood-focused design and (2) offer new opportunities for design activities that aim to benefit human health and well-being.


  • 2021 ﹣ Present
    PhD candidate in Design for Experience & Wellbeing, Faculty of Industrial Design Engineering, Delft University of Technology
  • 2018 ﹣ 2021
    MSc in Industrial Design Engineering, School of Design, Hunan University
  • 2014 ﹣ 2018
    BEng in Mechanical Design & Manufacturing, School of Mechanical Engineering, Hebei University of Technology


  • 2020 ﹣ 2021
    Industrial design intern (master’s graduation project), SANY Group
  • 2019 ﹣ 2020
    Part-time research assistant, 3D Scanning & 3D Printing Open Lab in Art & Design Center, Hunan University
  • 2019
    Teaching assistant in undergraduate course 'Product Design and Model', School of Design, Hunan University

Involved in the project(s)