MSc. Peng, Z.

Zhuochao (Chao) Peng is a PhD candidate at the Faculty of Industrial Design Engineering. He is involved in the 'Design for Mood Regulation' project and his research focuses on designerly mood granularity in UX design practices.

Academic Background

Before joining TU Delft, Chao has had a background combining design and engineering. For his BEng, Chao studied mechanical design and manufacturing at Hebei University of Technology (Tianjin, China). During his master's studies at Hunan University (Changsha, China), Chao sharped his design skills in industrial product design and found his passion for experience-driven design research.

In September 2021, Chao became a part of the Delft Institution of Positive Design (DIoPD) and started to research the nuances of human experiences here. Under the supervision of Prof. dr. ir. Pieter Desmet and Dr. Haian Xue, Chao intends to shed light on the distinctive place of mood in UX design and develop tools (or other means of knowledge transfer) to enhance UX designers' mood granularity – a designerly ability to recognize different types of moods and deliberately consider them in the design process.


  • 2021 ﹣ Present
    PhD candidate in Design for Experience & Wellbeing, Faculty of Industrial Design Engineering, Delft University of Technology
  • 2018 ﹣ 2021
    MSc in Industrial Design Engineering, School of Design, Hunan University
  • 2014 ﹣ 2018
    BEng in Mechanical Design & Manufacturing, School of Mechanical Engineering, Hebei University of Technology


  • 2020 ﹣ 2021
    Industrial design intern (master’s graduation project), SANY Group
  • 2019 ﹣ 2020
    Part-time research assistant, 3D Scanning & 3D Printing Open Lab in Art & Design Center, Hunan University
  • 2019
    Teaching assistant in undergraduate course 'Product Design and Model', School of Design, Hunan University

Involved in the project(s)

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