Parallel session details

Corporations and Cities Envisioning Corporate Real Estate in the Urban Future

Monday 26th of May

15:00 – 16:15  Parallel paper sessions
 1. Corporate Location Choices
 What are the location preferences for corporations in the network city? How and why do urban amenities, cultural life and city image attract corporate headquarters? This session will address the consequences of changing occupier preferences and increasing corporate sizes on space supply. The South Axis development in Amsterdam will be presented.
 "Zuid As, Amsterdam. Designing and managing the emergence of a business district under pressure of large corporations"
Pi de Bruijn, Architekten Cie, Amsterdam
 "Service firms in the network city. The location preferences of large advanced service companies in emerging new urban open structures"
Roberto Rocco, Delft University of Technology
 "The variation in location preferences across firms characteristics and the types of offices' location choices"
Tapio Hietanen, Helsinki University of Technology
 "Designing a corporate real estate strategy for change. Supporting corporate clustering and location decisions with scenario analysis"
Monique Arkesteijn, Delft University of Technology
Vedran Mimica, Berlage Institute, Rotterdam
 2. Urban Planning Tools
 This session discusses the positioning of functions in the urban context through the support of computer-aided decision models. Can computer models moderate corporate real estate location decisions? What tools may be developed to construct sustainable environments that trigger synergy with various urban constituencies? Three decision support tools will be presented.
 "Modelling the pro forma. Achieving transparency when negotiating about density and program-mix"
Tim Love, Northern University, Boston
 "The mixed use index (MXI). Defining and instrumentalising mixed uses of the urban area"
Joost van den Hoek, Inbo Architects and Urbanists, Amsterdam
 "The urban decision room. Enabling multi-actor decision-making processes in the practice of urban planning"
Erwin Heurkens, Delft University of Technology
Peter-Paul van Loon, Delft University of Technology
Rob Docter, Berlage Institute, Rotterdam
 3 - Recycling Redundant Corporate Real Estate Into the Urban Realm, part 1
 This session will explore how to divest surplus properties, the best strategies to add value for organizations, and the matching of the goals of the owning organization with those of the city. The new urban quarter at the former Pirelli Bicocca site in Milan and the conversion of the Shell Overhoeksgebied in Amsterdam will be presented.
 "The sale or redevelopment decision research project. Introduction to the theme"
Herman Vande Putte, Delft University of Technology
 "A new urban quarter at the Bicocca site in Milan by Pirelli"
Livia Piperno, Pirelli & C.Real Estate s.p.a., Milan
 "A new urban quarter at the Bicocca site - the viewpoint of the municipality of Milan"
Paolo Simonetti, Municipality of Milan
 "Reconverting the Overhoeksgebied of Amsterdam by Shell"
Eric-Jan De Rooij, ING Real Estate
 "Reconverting the Overhoeksgebied - the viewpoint of the municipality of Amsterdam"
Peter-Jan Kannegieter, Municipality of Amsterdam
Hans de Jonge, Delft University of Technology
16.45 – 18:00 Parallel paper sessions
 4. Corporate Space
 What are the organizational drivers for choosing a certain location or accommodation concept? How to extend the life of office buildings? This session highlights the impact of fast changing accommodation requirements on building typologies. Strategies for dealing with this phenomenon, by exploring buildings without function, will be presented.
 "Solids: the interchanging city in practice. Conceiving, designing and permitting buildings without functions"
Frank Bijdendijk, Woningcorporatie Het Oosten, Amsterdam
Tony Fretton, Delft University of Technology
 "Corporations and the space they occupy. Five demand profiles to illustrate the diversity in terms of organisational drivers, space and location."
Nicola Gillen, DEGW, London
 "Vacancy in office buildings, does size matter? The size of obsolete buildings put against the location characteristics."
Hilde Remöy, Delft University of Technology
Pier Vittorio Aureli, Berlage Institute, Rotterdam
 5. Working in the Network City
 The network city creates new location possibilities. How can an innovative office concept contribute to the accommodation of corporations? What is the impact of these new concepts on the urban structure? This session analyzes the possibilities and consequences of the network city for offices, work-life integration and service firms. The redevelopment of the Oosterdok Eiland in Amsterdam will be presented.
 "The redevelopment of the Oosterdok Eiland in Amsterdam. A postmodern and high density development mixing culture, retail, business and housing."
Anne-Lize Hoftijzer, Bouwfonds mab, Hoevelaken
Gerrit van Vegchel, ING Real Estate, Amsterdam
Robert Kloosterman, University of Amsterdam
Eva Stegmeijer, University of Amsterdam
 "Distributed working in the network region. The impact of information and communications technologies and the implications on strategic planning and development."
Lora Nicolaou, DEGW, London
 "Work life integration and workplace location. Sustainable strategies to reconcile employee aspirations and corporate objectives"
Ziona Strelitz, zza Research and Consulting, London
Michael Joroff, Massachusetts Institute of Technology
 6 - Recycling Redundant Corporate Real Estate Into the Urban Realm, part 2
 This session continues the exploration on how to divest surplus properties, the best strategies to add value for organizations, and the matching of the goals of the owning organization with those of the city. The reconversion of wasteland by the owning corporations necessitates vision, entrepreneurship and perseverance. Why do certain corporations decide to initiate such redevelopments themselves? What are the alternatives? What is the impact of the different approaches on the quality of the converted area and the value added to the corporation? The Lingotto buildings and the Turin neighborhood rehabilitation projects by Fiat, as well as the Sphinx urban quarter in Maastricht, will be presented.
 "The rehabilitation of the Lingotto buildings and the Turin neigbourhood initiated by Fiat"
Fabrizio Settime, ipi s.p.a., Turin
 "The rehabilitation of the Lingotto buildings and the Turin neigbourhood - the viewpoint of the municipality of Turin"
Franco Corsico, Municipality of Turin
 "Sphinx 10 years later. The new urban quarter of Maastricht evaluated by the urban designer"
Jo Coenen, Delft University of Technology
 "The sale or redevelopment decision. Comparison of alternative disposal strategies including the cases of Agfa Gevaert, Mortsel; Philips, Hasselt and Philips, Brussels"
Bram van Beek, Arcadis, Amersfoort
 "Analysis from the viewpoints of the different stakeholders. The need for an integrated approach"
Hans de Jonge, Delft University of Technology
Hans de Jonge, Delft University of Technology

Tuesday 27th of May

14:15 – 15:30 Parallel paper sessions
 7. The Impact of Corporations
 This session explores the influence of corporate decisions on city planning, the underlying questions for cities in planning corporations on their territory, and the consequences of different location choices. What is the impact of organizational and urban planning models on mixed-use versus mono-functional development? The Academic Hospitals Gasthuisberg in Leuven will be presented.
 "An 1970's health campus under change. Risks and advantages of (re)merging city life with the hospital"
Wim Tambeur, Academic Hospitals Gasthuisberg, Leuven
 "The institutional space of the city. Large scale institutions and the influence on quality of the public space"
Stefan Kurath, HafenCity University, Hamburg
 "The settlement of Hilti ag: the transformation of a neighbourhood.Elements of sociology of translation transforming urban landscapes"
Kees Doevendans, Eindhoven University of Technology
 "Bureaucracy towards a territory of things. The effects of the Brussels office market on the architectural form of the city and territory"
Filip Geerts, Delft University of Technology
Virginia Gibson, University of Reading
 8. Campus models
 What are the advantages and disadvantages of clustering research and development corporations? What is the impact of these large surfaces on the urban structure? This session will present different campus strategies, along with the latest research findings on corporate clustering advantages and oªcemarket stratification habits. The City of Louvain-la-Neuve will be presented.
 "The city of Louvain-la-Neuve, created in 1970. Pioneering the function mix concept with a new university as its point of gravity"
Bernard Declève, Université Catholique de Louvain
David Vanderburgh, Université Catholique de Louvain
 "Locations for knowledge based development. Proximity and face-to-face interaction in knowledge parks foster the innovation process"
Marty van der Klundert, RDH Architects, Goes
 "Science parks as urban regeneration strategies. Spatial setting of R&D institutions and the results in collaborative R&D efforts"
Francesca Frassoldati, University of Ferrara
 "Corporate clusters and office market stratification. The spatial clustering of interconnected firms and the contribution to the economic growth of a region"
Phillip Koppels, Delft University of Technology
 "Managing the university campus in an urban perspective. Theory, challenges and lessons from Dutch practice"
Alexandra den Heijer, Delft University of Technology
Michael Buckley, Columbia University
 9. The image of the city
 Corporations contribute to the image of a city and can enhance the urban quality. New developments and large buildings are the eye catchers of today's urban areas. This session will present examples in Europe and the Middle East that illustrate how corporate accommodations can form the image, branding, and representation of a city. The development of the Maastoren in Rotterdam will be presented.
 "Developing the Maastoren as an urban image for a corporate tenant. Reasons for accommodating the workforce in the inner city of Rotterdam"
Fokkeline Lakerveld, ovg Project Development, Rotterdam
Harry Vlaardingerbroek, Deloitte, Rotterdam
 "Rebranding the city. The interaction between corporations and city brand in an industrialized and a post-industrialized society"
Dave Havermans, Eindhoven University of Technology
 "The Dubai effect. The symbiosis of branding, infrastructure and real estate development by establishing a smart city brand"
Neyran Turan, Harvard University
 "A presence of 150 years at the same location. The morphological dimension of the accommodation strategy of Fortis Brussels on building, island and fabric level"
Herman Vande Putte, Delft University of Technology
Salomon Frausto, Berlage Institute, Rotterdam

Wednesday 28th of May

13:30 – 16.30 Parallel seminars
 1. Multi-Actor Urban Decision-Making
 During the past decade, the various actors involved in urban management and urban planning have been faced with changes in the way urban plans are made and decisions are taken. The traditional approach, featuring hierarchical planning and central decision-making, has shifted to multi actor interaction planning with pluricentric decision arenas. This seminar will highlight one of the newest decision making approaches in the field of urban planning to enable multi-actor cooperation occurring in corporate strategies and governance. It will report on the mid-results of a 10-year research project, conducted by the Port of Rotterdam Authority and the Delft University of Technology, to better support the Stadshavens redevelopment project decision-making processes. It is applicable in all complex land use and real estate projects and in concession auctions as well. Practical and theoretical presentations will alternate with hands-on experience and feedback. Two case studies in Rotterdam will be presented: the Heijsehaven study, the city's old port area; and the Laurenskwartier study, which is part of the city center and in need of a functional and technical upgrade.
 Scientific and innovative background of IT-supported multi-actor decision system.
Peter-Paul van Loon, Delft University of Technology
 Methodological features of the Urban Decision Room concept.
Bert Enserink, Delft University of Technology
 Feedback and evaluation from practitioners of the Heijsehaven and Laurenskwartier projects.
Susanne Bronkhorst, Fakton, Rotterdam
Yvette Govaart, Fakton, Rotterdam
 The Urban Decision Room as an urban game, urban simulator, urban decision support system and urban management instrument.
Erik Pruyt, Delft University of Technology
 Hands-on. The Urban Decision Room in practice.
Erwin Heurkens, Delft University of Technology
Vincent Nadin, Delft University of Technology
 2. Envisioning Compatible Strategies
 Based on the papers presented at the colloquium, this round-table format seminar is a unique debriefing, brainstorming, and design session consisting of evaluation and peer review as well as open discussion. Selected presentations will be repositioned in different frameworks to make them discussable and comparable. The intention is to compare and contrast these presentations with each other to sharpen their central thesis and to stimulate the emergence of new solutions. Finally, newly invented accommodation strategies will be tested on their compatibility with the goals of urban and corporate planners.
Michael Buckley, Columbia University
Hans de Jonge, Delft University of Technology
Joachim Declerck, Berlage Institute, Rotterdam
Herman Vande Putte, Delft University of Technology


The full programme brochure can be downloaded here (pdf, 1 MB)