Design Communication & Visualisation

Being able to visualise something that does not yet exist is crucial for designers. Because in design, ideas are communicated through drawings and visual representations. This course teaches skills and techniques aimed at creating and communicating designs. It’s about building visual literacy and helping you develop a signature for yourself as a designer.

Effectively communicating thoughts and concepts to clients and project team members is essential in the world of design. This elective course centres on learning the language and skills needed for running and communicating design processes and projects.

Study the theory behind visual communication techniques. Learn about generative communication, how to use visualisation techniques to create a design, through the exploration of sketching. Delve into explanatory communication, learning how to convey to others what your design is about through applied techniques like animation, virtual reality or graphic design.

Develop the ability to visualise and communicate both concrete and abstract elements of a design situation or process. Build an understanding of the consecutive stages of the design journey as well as the complex relationships within a system. Learn how to analyse and tackle problems and then develop solutions using visual communication.

Extend your own visual library through the development of a portfolio of sketches and visualisations, preparing for the bachelor’s final project and the next steps of your journey.

Course Coordinator's perspective

“Coming from design practice, I can tell you that the language you use as a designer is visual. If you want to talk to someone about a proposal or idea, I would say do that visually, it’s better, more concrete. For a designer it’s one of the essential tools to work with, both in the generative and the explanatory sense.”

Jan Willem Hoftijzer