Design for Emotion and Happiness
Identifying and designing for enjoyable and meaningful experiences
Emotions are fundamental to all design acquired and consumed by people. This includes emotions experienced in response to seeing, buying, using and owning consumer goods. Moreover, design has the ability to enable long-term happiness.
This MC hosts a mixture of (interactive) tutorials and workshops covering a selection of aspects of design related to emotion and for happiness, including theory, measurement, and practice. Design approaches are introduced that are embedded in theory whilst remaining pragmatic and usable for designers. Participants deepen their knowledge of how product design elicits emotions, and of the influence of design on happiness. They gain hands-on experience by formulating design intentions that include emotional and happiness effects.
During this master class, you will learn to:
- understand what emotions are and how design evokes emotions;
- understand how design can contribute to user well-being;
- use tools and techniques to implement emotion and wellbeing in design processes.
- Emotion and well-being related theory and research methods;
- Design for emotion and well-being techniques and methodologies.
All the tools that I can immediately apply in my everyday practice. And the fantastic Reference guide!― Participant (2016)
It gave me a different sight on the design process to identify key criteria. I think that opening the borders was for me the most valuable aspect.― Participant (2016)
|9:45||Introduction: Emotion-driven Design|
|11:15||Workshop: Probing consumer emotions|
at the Faculty of Industrial Design Engineering
|14:00||Workshop: using emotion date to formulate new propositions|
|16:00||Introduction: Differentiating emotions|
|9:30||Workshop: creating emotion profiles|
|11:15||Introduction: well-being driven design|
at the Porceleyne Fles
|14:00||Workshop: design with well-being ingredients|
|16:00||Debate: how to implement insights into business practice|
All participants receive a copy of the “Positive Design Reference Guide” (2015, TUD). All materials provided are included in the course fee.
How to prepare?
Bring an example of a product or design that contributes to your personal happiness.
After the course
Two months after the course, a pre-set consultation timeslot will be offered to all participants to share experiences and ask questions to the IDE Master Class. The format and the timing will be discussed with the participants during the IDE Master Class. .
Costs Master Class
|€ 850||for members of BNO, KIVI IO, Design Management Network, HumanFactorsNL|
|€ 750||for IDE alumni|
Courses are VAT-free
Lunch, drinks, material and a book on the topics are included
|€ 100||if you register before 1 March 2019|
|€ 100||for each additional Master Class|