Dr. ir. Romero Herrera, N.A.

Assistant professor (Tenure Track)
Design Contextualization and Communication


Since 2001, Natalia Romero has been working in the area of Human Computer Interaction. Initially she applied her Computer Science background in the design and development of working prototypes to evaluate in the field technologies designed for awareness and social connectedness. Over the years she gained experience as a researcher looking at methods and techniques to gain insights of people when they are using prototypes in the field.  

Currently she works as an Assistant Professor in the Design Contextualization and Communication section, where her main research focus is on the design and development of a methodology and a platform for the evaluation of daily life experiences of innovative technologies. For more information about her research go to her research website.


  • 2008
    PhD, Coordination of Interpersonal Privacy in Mediated Communication, User Centered Engineering research group, Industrial Design Faculty, Eindhoven University of Technology
  • 2003
    PDEng,  User System Interaction, Eindhoven University of Technology, Eindhoven, The Netherlands
  • 2000
    Computer Civil Engineer, Computer Science Department, Faculty of Physics and Mathematics Sciences, University of Chile, Santiago, Chile


Natalia has large experience in the design and development of working prototypes for field study evaluation of innovative technologies. She has conducted field studies in different context (professional, intensive care and home environments) and with different target groups (professionals, elderly and people in need of care in general). She has designed, developed and evaluated home and mobile technologies that support social interaction.

Her research work has contributed HCI conferences (CHI, GROUP, Interact, Persuasive, AmI, etc.) as well as HCI journals (Interacting with Computers, Personal Ubiquitous Computing, JCSCW). She has also organised conference workshops in the area of Awareness Systems and Interpersonal Privacy. She has also co-coordinated the first Doctoral Colloquium at Ami 11.

Specialisation / field of research

Natalia has been involved in several research projects with emphasis on field studies for the evaluation of technologies related to Awareness, Social Connectedness and Sustainable Wellbeing. Her work has contributed in the design and development of communication technologies with a focus on social interaction as well as of methods and tools for field study evaluations.

Currently she is basing her research on Experience Sampling Method (ESM) for the design and development of appropriate methods and tools to evaluate daily experiences of new products.

Besides applying ESM in field study evaluations, she is working with colleagues to use ESM in the field of marketing research and product adoption and in the field of Personal Informatics and Sustainability.

Lectures/Coaches students on:

She has supervised Master projects related to:

  • ESM
  • Personal Informatics
  • Social Networks and Communities

Involved in the research project(s):