2024-02-14 | Graduation Opportunity Package design for healthy choice, TU Delft

Many people have an unhealthy diet, by eating too much sugar, salt, or unsaturated fat. Packaging design influences consumer perception about healthfulness and tastiness of foods. But people often perceive healthy food to be less tasty, which is especially a problem for so called ‘vice’ foods (foods to indulge, such as cookies). How can packaging for more healthy alternatives in vice food categories be designed, so that they will be more often chosen by consumers?